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Eurotire Launches New EuroDrive Training Event and Competition

For additional information contact:
Sue Schaffnit
Marketing Director
917.855.4495
sue.schaffnit@eurotire.net

eurodrive-release-awarding-prizesMIAMI – July 31, 2012– Eurotire, a global leader in OTR (off the road) tires for the mining industry, announces the launch of EuroDrive. It is an educational and team building training event held internationally for miners. This competitively spirited program focuses on driver training for large mining equipment, and specifically the factors affecting the life of a tire.

“An extension of the Eurotire customer service philosophy, EuroDrive was established to ensure correct training is conducted for drivers at mine sites around the world to achieve the full potential of their tires,” said Helen Ratnikova, coordinator of the Eurotire Training Center. “However, it’s more than that. We deliver the program in an entertaining way. The drivers establish teams to compete in obstacle courses to sharpen their driving skills and train on spillage avoidance, as well as create unity at the job site. In the process, they build knowledge in tire life management.”

eurodrive-release-layoutThe EuroDrive program was initially introduced in Kazakhstan and Ukraine, and has events scheduled for mines in Russia and India by year’s end. The judges and scorekeepers at these events are certified, Eurotire personnel.

About Eurotire
OTR mining tires are Eurotire’s business, their only business. Focusing on the world’s emerging mining markets, Eurotire designs, manufactures, and provides full life-cycle management to maximize the efficacy of each bias ply and all steel radial tire for haul trucks, wheel loaders, and other heavy support trucks. Eurotire operates offices on five continents, including some of the most remote and demanding surface mining applications. For information, please visit www.eurotire.net.