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Interactive Mining Game Challenges Attendees to Earn the “Master Driver” Title

For additional information contact:
Sue Schaffnit
Marketing Director


Interactive Mining Game Challenges Attendees to Earn the “Master Driver” Title

MIAMI – August 2012Eurotire, a global leader in OTR (off the road) tires for the mining industry, has launched an interactive microsite in anticipation of the September 2012, MINExpo International Show in Las Vegas. With more than 1,800 exhibitors during the three-day event, Eurotire invites attendees to visit the site prior to the show to get an early glimpse into company news, products and services; schedule a meeting with a Eurotire representative; and test their skills with the preliminary release of a new mining game.

The microsite provides the following opportunities:

  • MINExpo event news and a live video feed from the floor of the show.
  • Eurotire news and downloadable product information, including a new Twitter feed (@eurotireminexpo) for trade show updates.
  • Schedule a meeting with a Eurotire sales or technical representative, or an executive team member. While at the booth, attendees will see a broad product showcase where staff will be discussing tire selection, performance and maintenance, and the signature EuroCare service program.
  • Play initial rollout of a new, interactive mining game. Later, at the Eurotire booth, a full-version will be released to compete in real-time against other mine sites for the honor of, “MASTER DRIVER.” Obstacle courses include sites from Africa, China, India and Mexico. Prizes will also be presented at the show.

“MINExpo is our industry’s largest event, and it consistently delivers on the latest product innovations and service technology,” said Sue Schaffnit, Global Marketing Director. “Our exhibit booth will feature several of our bias ply and radial tires for large mining equipment. Our certified, Eurotire staff will be on-hand for consultations addressing productivity, operations and performance, and safety and environmental regulation solutions.”

For more information about MINExpo 2012 and Eurotire, please visit www.eurotireminexpo.com. Trade show news is also available on Twitter (@eurotireminexpo).

About Eurotire
OTR mining tires are Eurotire’s business, their only business. Focusing on the world’s emerging mining markets, Eurotire designs, manufactures, and provides full life-cycle management to maximize the efficacy of each bias ply and all steel radial tire for haul trucks, wheel loaders, and other heavy support trucks. Eurotire operates offices on five continents, including some of the most remote and demanding surface mining applications. For information, please visit www.eurotire.net.